One of the top ways to market to customers today is with email marketing. Email marketing allows store owners to communicate with their customer base about upcoming deals, in-store events, and any updates the store may have. With email marketing comes the challenge of getting emails from your customers. There are a ton of simple things store owners can do to obtain email addresses from their customers. 

First, store owners should obtain an account with an email marketing platform. There are a ton of platforms out there that store owners can partner with for as little as $9.95 a month. Email marketing platforms store all customer information and track subscribes and unsubscribes for you so you don’t have to. With email marketing platforms, you can mainly enter customers' emails and also create forms for customers to fill out that will automatically add them to your marketing list.

One super-easy way to get more people to sign up for your email list is by having a rewards program. Store owners can offer a one-time discount or a point system/store credit for joining the email list. Retailers can advertise their reward program around the store, at check-out, and even in social posts to entice customers to join their email list. 

Store owners can also offer a giveaway of enticing product and have customers submit their email addresses as a way to enter. This giveaway is again something that can be set up as a signup form on many email marketing platforms. Store owners should advertise the giveaway in-store and on their social media channels. Here is an example of a graphic that can be used on social media to advertise a giveaway for people that sign up for your mailing list. 

Lastly, another way retailers can get email addresses from their customers is with a referral program. Store owners can offer a one-time discount or store credit to customers for each person they refer that signs up for your email list. Owners can create a signup form with their email marketing system and share this with their current list encouraging them to refer others.